„At B.I.G. and its companies, the aim is that decisions are no longer made by executives, but grow within the teams. This leads to a rise in employees intrinsic motivation allowing them to create a higher work commitment and making the matter of concern „their own“. We do not want to waste time explaining decisions “top down” and overcoming resistance because employees would have decided differently. We are convinced that the local based knowledge is always the best input for perfect decisions.”
The Berliner Marketing Tag is an annual conference organized by the Marketing Club Berlin and IHK Berlin (Chamber of Industry and Commerce).