In the round of talks with entrepreneurs from Berlin and Brandenburg, Katrin presented the B.I.G. approach. “For us, change and development is a continuous process and not a project that is completed and put away in a drawer,” she said succinctly. “Digitization is first and foremost a people issue and more secondarily a technology issue. Good teamwork is what matters. A bad process remains a bad process, even if it’s digitized. Digitization – or better automation in most cases – is there for us to make our work easier and not an end in itself. Besides, we love technology and then digitization is also fun.”