“In order to create customized technological solutions and real added value, we need people who are enthusiastic about technology and enjoy success. Finding these people and ensuring that they are happy to stay is a real challenge in this talent-hungry market. What’s more, as a medium-sized company, we have to be a lot more creative and visible than large, well-known employer brands in order to be found at all.

We basically have two simple answers to the talent question: we love what we do and how we do it. Of course, fundamental issues such as salary, a modern work infrastructure and attractive offices are also important. But these factors are set and not necessarily “eye-catchers” or immediate unique selling points. (…)”

Find the complete article here: Our heart beats for high-tech – The opinion of Katrin Robeck, Managing Director of B.I.G. Corporate Services, on the topic of talent (in German)